Yesterday over on my Facebook wall, I posted a comment about business ethics and self promotion specific to LinkedIn and how LinkedIn members post events, jobs or their solutions (products or services) under the discussion tab.? I shared how frustrating this unethical behavior is because it is disrespectful to other members who are actually seeking a for real discussion.
The first several comments in response to my frustration were on target and then the discussion wandered off topic.? A couple of individuals raised the point about self promotion and how self promotion is evident in many interactions.
If marketing is about attracting attention and building relationships, then I agree wholeheartedly that self promotion is evident in every single interaction especially within social media. As business people we are continually seeking new potential customers (prospects), sales leads, strategic partners, centers of influence and maybe even a few new friends. To accomplish these goals requires us to self promote through personal one on one interactions to posting through social media to paying for advertisements. The ultimate desired end result is to make a friend and to be asked back for that coveted first time meeting.
However, when there are rules or policies in place as in the case of LinkedIn requesting that self promotion specific to events, jobs or solutions be placed under the promotions or jobs tabs, then the rules should be followed. By following the rules, demonstrates you are an individual with high business ethics.? Additionally, from my perspective, this includes speaking and even writing articles. Sales Coaching Tip:? The question is not one of ?Do they know it?? but rather ?Do they want to do it??
No one wants to be ?sold from the stage? as the expression goes. If you provide value through relevant sharing of information based upon your own expertise and experiences, people will come up to you and ask to learn more.
When engaged in content marketing under the education based marketing approach, again providing additional value through past articles you have written via hyper links to other external links from other resources is very common and expected. In this posting I have linked to sites connected to me as well as to sites not connected with me.? The goal is to build a loyal following by what you have to write and how you write.
Maybe upon ongoing reflection my biggest problem with self promotion is that for some it has turned into shameless self promotion and more importantly seems to be a one way street all leading to the interaction of ?My Ego and More Dollars.?? These individuals are not interested in establishing any ?mutually beneficial relationships? as Lillian Bjorseth of Breakthrough Networking defines networking.
One thing I do believe, social media does require vigilance and imposes some business ethics on us as subscribers, readers and participants.? To ignore blatant violation of the policies is one way for apathy to evolve. Then we potentially become a society where the emperor is naked and it takes a child to say ?He doesn?t have any clothes on.?
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Source: http://processspecialist.com/increasesales/business-ethics/business-ethics-self-promotion/
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